Riot Games
BrandBattle Arena — 1,600 sq ft ROE BlackMarble LED floor, designed and installed.
The ask
A keynote, two pitch stages, one team.
Alibaba's CoCreate brings founders, sellers and press to Las Vegas for a keynote and a run of pitch sessions. The ask was one team holding the whole picture — LED, cameras and the stream, with the audio and lighting partners under our management — so the brand looked exact on every screen and the sessions traveled beyond the ballroom.
A keynote and a run of pitch sessions in Las Vegas, with one team holding the whole picture — LED, cameras, the stream, and the audio and lighting partners under our management.
What we built
300 tiles of GP2, and a stream to match.
More than 300 tiles of ROE Graphite GP2 across the keynote wall, two pitch stages built alongside it, cameras for IMAG and the record, and a vertical livestream cut for the audience watching on their phones.
Full AVL production: video, LED and cameras ours, audio and lighting from partners we trust, managed as one crew — and back every year since 2024.
300+ tiles of ROE GP2 on the keynote wall, two pitch stages, cameras for IMAG and the record, and a vertical livestream for phones. Full AVL production with audio and lighting partners under our management — back every year since 2024.
Watch
From the show.
Official uploads from the artist, the church or the brand — the show as it went out. Nothing loads from YouTube until you press play.
Official aftermovieCoCreate 2024 recap
2024 · keynote stageWelcome to CoCreate 2024 — the opening
2024 · full streamCoCreate 2024 — live from Las Vegas
2025 · keynoteKuo Zhang keynote — CoCreate 2025
2025 · documentaryCoCreate 2025 pitch competition — behind the scenes
The build
For the production office.
Bodies, glass, movement, signal path and crew — the spec a PM would ask for on the first call.
- LED
- 300+ tiles ROE Graphite GP2 — keynote wall
- Stages
- Keynote + two pitch stages
- Cameras
- IMAG and record on every stage
- Stream
- Vertical livestream, cut for phones
- Scope
- Full AVL — audio and lighting partners under our management
- Venue
- Paris Las Vegas · 2024, 2025, 2026
6 line items · LED, stages, cameras, stream, scope, venue
What the client walked away with
What the client got back.
Streamed◆
Vertical, for phones
A livestream cut for the audience that wasn't in the ballroom.
Cinematic Capture
In the room◆
Brand-exact on 300+ tiles
GP2 across the keynote, matched on the pitch stages.
LED & Display
Managed◆
Audio and lighting, one crew
Partners we trust, under our management — one point of contact for the client.
Production Support
Repeat◆
Back every year since 2024
Same team, same wall, a show that gets easier to run each time.
All work
